Dutch advertisements

It's a terrible thing to admit, but one thing I miss about the UK is the consistently high quality of product advertisements. I noticed it again this weekend while listening to Dutch radio. Every other radio advertisement I heard was based on a cringe-worthy rhyme around "punt NL" (the Dutch version of .co.uk / .com), for example:

Kopen makkelijk en snel
op wehkamp.nl

Boek flieggen snel
op fliegticket.nl

Obviously Dutch Radio advertising is suffering from a total lack of creativity.

The same goes for Dutch TV ads. I saw a news item on the BBC UK news this week about a Ryanair campaign which played on the sexual allure of women dressed in school girls uniforms. There had been numerous complaints to the UK Advertising Board and calls for the ad to be banned. This was one bad advert and the industry jumped on it to wipe it out! Well I can tell you that every tenth TV / poster advert in the Netherlands is based on female nudity. One TV station's buffer ads (their own intro slots/5 second slots before/after breaks for adverts) are nothing more than women strutting about in bikinis. For me, it's the worse form of advertising.

The only advert that has ever caught my attention as a high-quality Dutch advert was in the Heineken "Biertje?" series. (Biertje? is the Dutch way of offering a friend a beer). I think this was designed for use in NL, but may well have had a worldwide audience.

Here it is:
http://www.youtube.com/watch?v=neoUi4poCXI

Dutch cooking today - A nice Dutch recipe book

Over the Holiday season I found a really nice book: Dutch cooking today. Written in English, this book includes many great colour photos and a lot of the old favourite Dutch recipes, including:

• Dutch apple pie
• Speculaas cookies
• Hutspots
• Uitsmijter
• Dutch pea soup

I think this recipe book was written for two types of readers:

1. Expats living in the Netherlands, who want to learn how to cook some traditional Dutch recipes while they live here and want to find things to do with the limited range of food available in supermarkets.
2. Someone considering moving to the Netherlands who wants to know what "traditional Dutch food" really is.

I can't find the book on Amazon, but here's a comparison page for other online book stores:

http://boeken.beslist.nl/boeken/d0000476667/Dutch_cooking_today.html

My Dutch assessment turns into an assessment of the Dutch

The Dutch course is over now, and I'm please to say I passed. I'm afraid to say however that this blog post is mainly going to be a moan about the way the school grades exam results.

The UvA grades Dutch language course exam results on the following scale:

• good
• satisfactory
• weak
• very poor

This seems very strange to me. All the grades are on the bad side of good, there's no "excellent" grade achievable, the best you can achieve regardless of your performance is "good". Personally I'd rather ditch this assessment scheme and use numbers instead, at least you know where you are with numbers. These terms are so open to interpretation and cultural differences. One American peer of mine at school really found the lack of an "excellent" mark unbelievable, and I am always very disappointed to get a "satisfactory" grade. Satisfactory for me is "only just enough to pass, but a close call", but this is the second best mark you can get at UvA.

After 72 hours of Dutch practice in only 6 weeks, this scheme seems a little unfair but this scoring scheme turns out to be typically Dutch.

To be "excellent" in the Netherlands is to be "uitstekend", literally translated into "sticking out", or in other words "freakish". To be different from everyone else, surprisingly, is frowned upon here. I'm amazed by the contradiction in Dutch society which is supposedly one of the most liberal and open-minded in the world, but yet hates to see people achieving above the norm. Doing just enough to pass has become the accepted way to be in the Netherlands. And I worry for the nation I really do. Don't they realise that the rest of the world, especially the developing world, is trying very hard to be outstanding (a.k.a competitive). I can see the Netherlands slipping down a well greased slope unless they pull their socks up, try harder and forget their inhibitions about being uitstekend.

Learning Dutch

I’ve been learning Dutch (properly putting in big effort) for nearly a year now. But it’s one of the hardest things I’ve ever done.

I’ve mainly been learning at the INTT at the University of Amsterdam, which I highly recommend. They have really good courses, but they are really very intense. The evening courses consist of 3 hours of classes, two nights a week (Monday and Thursday) and then at least 6 hours homework every week for six weeks. I’ve just entered the next level, I started an Intermediate course on Monday, and I’m already exhausted. Last night I was doing homework until 9:30pm about the exciting and upbeat subject of uitvaart / begraven (basically funerals, cremation and death).

I much prefer to learn Dutch in upbeat fun ways, my teacher that gave me private lessons over the summer managed to do this by helping me to learn by listening to good Dutch music (yes, I too was amazed that it actually exists, but my teacher have managed to find some nice tunes). My favourites so far are:

Acda & de munnik - Groeten uit maaiveld
Wim Sonneveld - Aan De Amsterdamse Grachten

The book that we used this summer, and in the classes at the INTT in general is also really good, but it’s also incredibly expensive at about 70 Euros. It’s called CODE. For the absolute beginner and beginner courses we used CODE 1, for pre-intermediate course and the course I’m on now, Intermediate, we are using CODE 2. It’s a good book because it covers some many different subject areas and it comes with a CD-ROM which is really interactive. It has, per chapter, at least two videos or sound tracks, which help me to listen and understand different Dutch voices. The only area I think the book lacks in sophistication is its explanation of Dutch grammar, which is very complex compared to English.

For instance, here’s a crazy grammatical rule if ever I heard one….there are two words for “because” in Dutch, these are “want” and “omdat”. Your selection of one of these two words has a huge impact on the sentence structure and the position of the words in the sentence. Here’s an example:

Ik neem paracetamol, want ik heb hoofdpijn
I take paracetamol, because I have a headache

Ik neem paracetamol, omdat ik hoofdpijn heb
I take paracetamol, because I a headache have.

No-one, Dutch or otherwise, can explain why this is so or why if you use the two words incorrectly you are speaking complete gobble-de-gook. It’s just the way it is. And there are about 7 different words (that I have learnt so far) that have this effect.

One really nice thing about learning Dutch, however, is the simplicity of some of the words. If you have a basic vocabulary, like me, you can often guess at the meaning of other words, for example:

If you know the word god = god, and dienst= service, then you can guest godsdienst = religion
If you know the word ver = far, and kijk = look, then you can guess that verrekijkers = binoculars (far lookers!!)

Anyway, all the effort I’m making is helping with life here in general. I can mostly understand the announcements at train platforms (even if they are lacking any useful information on why the trains are delayed) and the news headlines are not as totally baffling as they once were. But still, I have a long, long way to go and it’s still exhausting trying to learn.

I've got a new job in Amsterdam!

It’s about time I wrote to update all my fellow job seekers that I’ve got a job in Amsterdam! I’ve been sorted for about 4 weeks now and I’m going to be working at Philips from the 24th September. In the end I didn’t find the role through a recruitment agency but managed to sort it out all by myself. Originally, I’d applied for a different job at Philips and had interviews at the beginning of the summer. I was disappointed that they turned me down for that role, but they later came back to me with a different role, which is more suited to me anyway.

So my recommendation, after limited success using recruitment agencies, is to trawl through company sites and apply directly for everything. By all means meet with the agencies, and go to any interviews they do get for you (I had about 5 through agencies) but in the end I was better off on my own.

For a head start on finding international jobs/companies in Amsterdam, don’t forget my useful list of companies, check out their vacancy boards and apply today!:
http://sdemul.blogspot.com/2007/06/international-companies-based-in.html


Good luck to anyone else out there that is searching!

Summer of storms

In one of my previous blogs (about climate change) I wrote that I thought there had been a lot of thunderstorms this summer.

I was right:
“Meteorological Institute KNMI in De Bilt (that place again) counted 25 days with thunderstorms in June, July and August... A normal summer usually has about 14 days with thunderstorms”

Source:
http://www.expatica.com/actual/article.asp?subchannel_id=19&story_id=43285

Slow or not?

I’m not sure whether this is a typically Dutch thing or not and I’m interested in other people opinions...

One of my Dutch teachers mentioned that another one of her students had pointed out to her that Dutch washing machine programmes are far too long. As soon as she said it I had to agree: the standard wash on my Zanussi Rubino II 1200 lasts about one and a half hours and for the past few months I’ve been choosing the “Quick” programme, as I’m fed up waiting for the damn thing to finish. The quick programme is still about an hour long.

However, I’ve just checked it out on the internet and it may not actually be a Dutch thing:
“These days washing machines are much more energy efficient, this is because they use a lot less water. This does mean that they wash for much longer though and it is not unusual for a machine to wash for 2 hours. So if you like your clothes in a hurry, check how long the fastest wash takes.” (http://www.pricerunner.co.uk/ba/14/Washing-Machine-buying-guide)

Has anyone else noticed that washing programmes are excessively long here? Is this a typically Dutch thing, or just a new washing machine thing? I’d like to clean this up!